Mobilize the minds and hearts of all employees to build Primax into a world-class supplier in the product fields we do business in.
Focus on 4 major product categories: Mobile Device, PC Peripherals, Business Equipment and Digital Home.
- Insist on high product and service quality. Quality finds its root in the attitude of doing it right the first time.
- Pursue growth with good balance between profits, revenues, risks and diversity.
- Drive further automation on management and manufacturing processes. Stay competitive through continuous productivity enhancement.
- Continue to invest in technology innovation. Be a world-class innovative company.
- Be a law-abiding, sensible, rational corporate citizen with positive contributions to the society.
- Embrace sincerity and integrity as the foundation of lasting business success.
- Search for breakthroughs, embrace changes, never satisfied with the status-quo.
- Make optimizing the interests of customers, shareholders and employees our fundamental duty.